(The) effect of food safety issue on the consumer perceived value of organic fresh food식품안전 이슈가 유기농 신선식품에 대한 소비자 지각가치에 미치는 영향

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The food safety issue of 2017 Fipronil Eggs Contamination made numerous consumers doubtful about food safety in their daily lives. According to the investigation of Korean government, a total of 52 farms, including the 2 suppliers of a major Korean organic brand, in Korea were found to distribute the pesticide contaminated eggs (Kim, 2017). Although the contaminated eggs were asked by the government to be recalled and discarded, many consumers couldn’t rely on the public food safety. Thus, this research tries to measure the effect of 2017 Fipronil Eggs Contamination on the consumers’ perceived value of organic fresh food, preferred by the advocates of healthy lives and environmental protection. This study used five dimensions, including perceived functional, experiential, symbolic benefits and monetary, non-monetary sacrifices, to measure and to see the differences in the consumers’ perceived value of organic fresh food, shaped by its perceived benefit and perceived sacrifice, with and without the effect of the food safety issue. The result of this research showed that the food safety issue does not influence the consumers’ perceived value of organic fresh food, and the perceived benefit and sacrifice do not always work in opposite ways for this particular category.
Advisors
Cho, Daegonresearcher조대곤researcher
Description
한국과학기술원 :테크노경영MBA,
Publisher
한국과학기술원
Issue Date
2018
Identifier
325007
Language
eng
Description

학위논문(석사) - 한국과학기술원 : 테크노경영MBA, 2018.8,[32 p. :]

Keywords

Food safety issue▼aperceived value▼aperceived benefit▼aperceived sacrifice; 지각가치▼a지각된 혜택▼a지각된 희생▼a구매 의도; 인구 통계학적 요소

URI
http://hdl.handle.net/10203/267259
Link
http://library.kaist.ac.kr/search/detail/view.do?bibCtrlNo=842755&flag=dissertation
Appears in Collection
KGSM-Theses_Master(석사논문)
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