More buzz, more vibes: Impact of social media on concert distribution

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This paper examines the impact of social media on decision-making regarding concert locations in the music industry. The use of social media allows musicians to communicate directly with their current and potential fans, which provides useful information about where concerts will be more successful. In particular, with the use of social media, musicians are likely to reach out relatively unexplored regions in choosing their concert locations. To examine the effect of social media use on the distribution of concert locations, we introduce an empirical methodology, using a zero-inflated generalized linear mixed model with a log link function. The model accounts for potential heterogeneous locational and temporal traits, allowing us to measure the impact of characteristics of the population on location selection. The parameters estimated from this model support an argument that the use of social media encourages musicians to pursue unexplored markets that they may not have considered before the use of social media.
Publisher
ELSEVIER SCIENCE BV
Issue Date
2018-12
Language
English
Article Type
Article
Citation

JOURNAL OF ECONOMIC BEHAVIOR & ORGANIZATION, v.156, pp.103 - 113

ISSN
0167-2681
DOI
10.1016/j.jebo.2018.09.012
URI
http://hdl.handle.net/10203/250004
Appears in Collection
MT-Journal Papers(저널논문)
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