Hey Host, Do Communicate with Guests: Empirical Evidence from Airbnb

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dc.contributor.authorJu, Jae-Hyeonko
dc.contributor.authorKim, Dong Yeonko
dc.contributor.authorRyu, Il-Hanko
dc.contributor.authorAhn, Jae-Hyeonko
dc.contributor.authorBang, Young-Sokko
dc.date.accessioned2018-11-22T07:09:26Z-
dc.date.available2018-11-22T07:09:26Z-
dc.date.created2018-11-19-
dc.date.created2018-11-19-
dc.date.issued2018-09-
dc.identifier.citation아태비즈니스연구, v.9, no.3, pp.1 - 9-
dc.identifier.issn2233-5900-
dc.identifier.urihttp://hdl.handle.net/10203/246929-
dc.description.abstractDespite a wide practice of e-market sellers communicating with their consumers, littleattention is given to how the practice affects consumers’ purchase decision process. Based onthe text analysis of 10,479 accommodation cases obtained from Airbnb, we empiricallyexamine the relationship between the sellers’ communication efforts and the wish-listingbehaviors of guests. We find that the wish-listing is positively associated with thecommunication efforts of a host, such as (1) the feedback volume, (2) tailored messages andpersonalized contents, and (3) contingent responses to guest reviews. We discuss thetheoretical and practical implications of the study.-
dc.languageEnglish-
dc.publisher강원대학교 경영경제연구소-
dc.subjectCommunication Efforts-
dc.subjectFeedback-
dc.subjectPurchase Decision Process-
dc.subjectText Analysis-
dc.titleHey Host, Do Communicate with Guests: Empirical Evidence from Airbnb-
dc.typeArticle-
dc.type.rimsART-
dc.citation.volume9-
dc.citation.issue3-
dc.citation.beginningpage1-
dc.citation.endingpage9-
dc.citation.publicationname아태비즈니스연구-
dc.identifier.doi10.32599/apjb.9.3.201809.1.-
dc.identifier.kciidART002393382-
dc.contributor.localauthorAhn, Jae-Hyeon-
dc.contributor.nonIdAuthorJu, Jae-Hyeon-
dc.contributor.nonIdAuthorRyu, Il-Han-
dc.contributor.nonIdAuthorBang, Young-Sok-
dc.description.isOpenAccessN-
dc.subject.keywordPlusCommunication Efforts-
dc.subject.keywordPlusFeedback-
dc.subject.keywordPlusPurchase Decision Process-
dc.subject.keywordPlusText Analysis-
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