Impact of individual perception of inclusion on crowdsourcing participation and collaboration = 개인의 포용 인식이 크라우드소싱 참여 및 협업에 미치는 영향

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Inclusion have gradually become the topic of interest for researchers with the ever increasing workforce diversity. Regarded as the answer to diversity, inclusion has a potential to moderate harmonious working condition for diverse work group, maximizing the benefit of diversity from an increased pool of knowledge. This research was done to demonstrate any impact perceived inclusion may have on continuance intention for a crowdsourcing participant. An online survey was conducted to gather insight from 331 crowdsourcing participants on Amazon Mechanical Turk to empirically test the hypothesis via PLS structural modelling. Result indicated that perceived inclusion has a significant impact on continuance intention through the satisfaction of basic psychological needs in self-determination theory. This study offers several theoretical and practical implications which are interpreted from the results.
Advisors
Zo, Hang Jungresearcher조항정researcher
Description
한국과학기술원 :기술경영학부,
Publisher
한국과학기술원
Issue Date
2017
Identifier
325007
Language
eng
Description

학위논문(석사) - 한국과학기술원 : 기술경영학부, 2017.8,[iv, 31 p. :]

Keywords

inclusion▼acrowdsourcing▼aself-determination theory▼aintrinsic motivation▼acontinuance intention; 포용▼a크라우드소싱▼a자기결정이론▼a내재적 동기▼a지속 사용 의도

URI
http://hdl.handle.net/10203/242912
Link
http://library.kaist.ac.kr/search/detail/view.do?bibCtrlNo=718557&flag=dissertation
Appears in Collection
MG-Theses_Master(석사논문)
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