Impacts of personal characteristics on the choice of music consumption mode: purchasing CD, downloading, streaming, and piracy

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This study compares consumer characteristics affecting four modes of music consumption–purchasing CD, downloading, streaming, and piracy. Based on consumer decision-making styles framework, multivariate regression is conducted to investigate the significance of the relative power of each characteristic across the consumption patterns. Findings of a South Korean survey show that price seekers are sensitive about spending their money on the purchase of CDs. Trend followers rely more on streaming, which provides easy access to the newest music, and consumers who have a higher level of possessiveness prefer to buy tangible CDs. The quality sensitive consumers are likely to download music. Meanwhile, the amount of time required to access music is not significant in predicting any mode of music consumption.
Publisher
Taylor and Francis Ltd
Issue Date
2016-10
Language
English
Article Type
Article
Citation

Journal of Media Business Studies, v.13, no.4, pp.222 - 240

ISSN
1652-2354
DOI
10.1080/16522354.2016.1198877
URI
http://hdl.handle.net/10203/222802
Appears in Collection
MT-Journal Papers(저널논문)
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