The impacts of identity verification and disclosure of social cues on flaming in online user comments

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While a growing body of literature attests to the relationship between user identifiability and inflammatory speech online, few studies have investigated the ways in which different anonymity control mechanisms affect the quality of online discussions. In this study, two mechanisms, a policy-driven and a voluntary approach, are examined for their conditional and interaction effects on reducing flaming in user comments online. Based on a large-scale, real-world data on political news comments in South Korea, the results suggest that whereas the policy-driven regulation does not reduce, and even increases, flaming, the voluntary approach significantly decreases it, especially among the moderate commenters. The findings are further speculated from an economic perspective by which transaction costs are perceived differently contingent on the ways in which anonymous commenting is regulated.
Publisher
PERGAMON-ELSEVIER SCIENCE LTD
Issue Date
2015-10
Language
English
Article Type
Article
Keywords

COMPUTER-MEDIATED COMMUNICATION; ANONYMOUS COMMUNICATION; GROUP POLARIZATION; PROPENSITY SCORE; BEHAVIOR; INFORMATION; DEINDIVIDUATION; INCIVILITY; INTERNET; YOUTUBE

Citation

COMPUTERS IN HUMAN BEHAVIOR, v.51, no.Part A, pp.363 - 372

ISSN
0747-5632
DOI
10.1016/j.chb.2015.04.046
URI
http://hdl.handle.net/10203/207857
Appears in Collection
MT-Journal Papers(저널논문)
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