Not So Imaginary Interpersonal Contact With Public Figures on Social Network Sites: How Affiliative Tendency Moderates Its Effects

Cited 70 time in webofscience Cited 0 time in scopus
  • Hit : 250
  • Download : 0
Two studies investigated (a) how public figures' interaction with their followers on social network sites (SNS) affects individuals' impressions about and attitudes toward them, and (b) how individuals' interpersonal orientation moderates such effects, if any. In Study 1, participants viewed either a famous actor's Twitter page or a news article merely relaying his Tweets. Exposure to the Twitter page (vs. news article) induced stronger feelings of actual conversation (i.e., social presence) among less affiliative individuals, whereas the reverse was true for more socially proactive ones. Social presence, in turn, facilitated parasocial interaction with the target and heightened the participants' willingness to watch his movie, with limited effects on their overall evaluation of the target. Study 2, which employed a lesser known local politician using a different microblogging service, replicated the advantage of SNS communication over the news article for socially reserved individuals, with no corresponding effect for more affiliative ones.
Publisher
SAGE PUBLICATIONS INC
Issue Date
2013-02
Language
English
Article Type
Article
Citation

COMMUNICATION RESEARCH, v.40, no.1, pp.27 - 51

ISSN
0093-6502
DOI
10.1177/0093650211431579
URI
http://hdl.handle.net/10203/207378
Appears in Collection
HSS-Journal Papers(저널논문)
Files in This Item
There are no files associated with this item.
This item is cited by other documents in WoS
⊙ Detail Information in WoSⓡ Click to see webofscience_button
⊙ Cited 70 items in WoS Click to see citing articles in records_button

qr_code

  • mendeley

    citeulike


rss_1.0 rss_2.0 atom_1.0