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Showing results 1 to 4 of 4

1
Dynamic Relation between E-word of Mouth, Media Coverage, and TV Viewership

Bae, Giwoong; Kim, Yuwon; Kim, Hye-jin, Marketing Science Conference 2017, INFORM Society for Marketing Science, 2017-06-09

2
Exploration of an Individual Critic’s Review in Forecasting Box Office: Using Matrix Completion and Deep Learning

Park, Keeyeon; Bae, Giwoong; Kim, Hye-jin, 2019 AMA Winter Academic Conference, American Marketing Association, 2019-02-24

3
Relation between Early E-WOM and Average TV Viewership

Bae, Giwoong; Kim, Hye-jin, 2018 KSMS International Conference, Seogang University, 2018-11

4
The impact of movie titles on box office success

Bae, Giwoong; Kim, Hye-jin, Marketing Science Conference 2019, INFORMS Society for Marketing Science, 2019-06-21

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