Magazine Reading Experience and Advertising Engagement: A Uses and Gratifications Perspective

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dc.contributor.authorKim, Jooyoungko
dc.contributor.authorLee, Jungwonko
dc.contributor.authorJo, Samsupko
dc.contributor.authorJung, Jaeminko
dc.contributor.authorKang, Jaewonko
dc.date.accessioned2015-06-25T06:37:19Z-
dc.date.available2015-06-25T06:37:19Z-
dc.date.created2015-06-16-
dc.date.created2015-06-16-
dc.date.created2015-06-16-
dc.date.issued2015-03-
dc.identifier.citationJOURNALISM & MASS COMMUNICATION QUARTERLY, v.92, no.1, pp.179 - 198-
dc.identifier.issn1077-6990-
dc.identifier.urihttp://hdl.handle.net/10203/199111-
dc.description.abstractGuided by the uses and gratifications theory, this study examines the structural relationships between a number of magazine reader experience factors and advertising engagement. The results from a survey of 507 female college students in South Korea suggest that personal experience, a second-order factor consisting of information, personal identification, and entertainment experiences, significantly influences advertising engagement, whereas the other factor, social experience, has no effect on advertising engagement. Theoretical and managerial implications are discussed.-
dc.languageEnglish-
dc.publisherSAGE PUBLICATIONS INC-
dc.subjectMEDIA-
dc.subjectCONTEXT-
dc.subjectADVERTISEMENTS-
dc.subjectCOMMUNICATION-
dc.subjectREADERSHIP-
dc.subjectPREDICTORS-
dc.subjectSTUDENTS-
dc.subjectMODEL-
dc.subjectSELF-
dc.titleMagazine Reading Experience and Advertising Engagement: A Uses and Gratifications Perspective-
dc.typeArticle-
dc.identifier.wosid000354996200011-
dc.identifier.scopusid2-s2.0-84955176878-
dc.type.rimsART-
dc.citation.volume92-
dc.citation.issue1-
dc.citation.beginningpage179-
dc.citation.endingpage198-
dc.citation.publicationnameJOURNALISM & MASS COMMUNICATION QUARTERLY-
dc.identifier.doi10.1177/1077699014559914-
dc.contributor.localauthorJung, Jaemin-
dc.contributor.nonIdAuthorKim, Jooyoung-
dc.contributor.nonIdAuthorLee, Jungwon-
dc.contributor.nonIdAuthorJo, Samsup-
dc.contributor.nonIdAuthorKang, Jaewon-
dc.type.journalArticleArticle-
dc.subject.keywordAuthormagazine advertising-
dc.subject.keywordAuthoradvertising engagement-
dc.subject.keywordAuthoruses and gratification-
dc.subject.keywordPlusMEDIA-
dc.subject.keywordPlusCONTEXT-
dc.subject.keywordPlusADVERTISEMENTS-
dc.subject.keywordPlusCOMMUNICATION-
dc.subject.keywordPlusREADERSHIP-
dc.subject.keywordPlusPREDICTORS-
dc.subject.keywordPlusSTUDENTS-
dc.subject.keywordPlusMODEL-
dc.subject.keywordPlusSELF-
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