A study on 'Buy one get one with discount' promotional strategy by dynamic programming = 다이나믹 프로그래밍 방법을 통한 'buy one get one with discount' 전략에 대한 연구

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dc.contributor.advisorKim, Kyoung-Kuk-
dc.contributor.advisor김경국-
dc.contributor.authorPark, Sung-Gyun-
dc.contributor.author박승균-
dc.date.accessioned2013-09-12T05:57:30Z-
dc.date.available2013-09-12T05:57:30Z-
dc.date.issued2012-
dc.identifier.urihttp://library.kaist.ac.kr/search/detail/view.do?bibCtrlNo=509348&flag=dissertation-
dc.identifier.urihttp://hdl.handle.net/10203/182485-
dc.description학위논문(석사) - 한국과학기술원 : 산업및시스템공학과, 2012.8, [ v, 38p ]-
dc.description.abstractRetailers try to maximize their revenues through various promotional strategies such as ‘Discount promotion’ which suggests discounted prices to customers at specific periods, ‘Bundling’ which combines more than one product as a single prices, and ‘buy one get one with discount promotion’ which suggests discounted prices to customers for the second item of a product if purchased. We study optimal pricing policy for retailers who employ the ‘Buy one get one with discount’ in order to maximize their revenues. Therefore, our purpose is to search the optimal price and optimal discount rate through dynamic programming for each state when the selling period is finite and the inventory is limited. We show our model produces customer behaviors reported in literature, and we present numerical resulteng
dc.languageeng-
dc.publisher한국과학기술원-
dc.subjectpromotion-
dc.subjectbuy one get one with discount-
dc.subject판매 전략-
dc.subject다이나믹 프로그래밍-
dc.subject바이 원 겟 원-
dc.subjectdynamic programming-
dc.titleA study on 'Buy one get one with discount' promotional strategy by dynamic programming = 다이나믹 프로그래밍 방법을 통한 'buy one get one with discount' 전략에 대한 연구-
dc.typeThesis(Master)-
dc.identifier.CNRN509348/325007 -
dc.description.department한국과학기술원 : 산업및시스템공학과, -
dc.identifier.uid020104320-
dc.contributor.localauthorKim, Kyoung-Kuk-
dc.contributor.localauthor김경국-
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