From word-of-mouth to word-of-mouse: information processing of electronic word-of-mouth messages = 전자구전메시지(electronic word-of-mouth)의 소비자 정보처리

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Advisors
Han, In-Gooresearcher한인구
Description
한국과학기술원 : 경영공학전공,
Publisher
한국과학기술원
Issue Date
2008
Identifier
488116/325007  / 020037230
Language
eng
Description

학위논문(박사) - 한국과학기술원 : 경영공학전공, 2008.2, [ v, 209 p. ]

Keywords

online consumer reviews; electronic word-of-mouth; consumer information processing; word-of-mouth; 전자구전; 온라인 사용자 후기; 소비자 정보처리; 구전; 집단지성; collective intelligence

URI
http://hdl.handle.net/10203/181520
Link
http://library.kaist.ac.kr/search/detail/view.do?bibCtrlNo=488116&flag=dissertation
Appears in Collection
KGSM-Theses_Ph.D.(박사논문)
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