From word-of-mouth to word-of-mouse: information processing of electronic word-of-mouth messages전자구전메시지(electronic word-of-mouth)의 소비자 정보처리
- Advisors
- Han, In-Gooresearcher; 한인구
- Description
- 한국과학기술원 : 경영공학전공,
- Publisher
- 한국과학기술원
- Issue Date
- 2008
- Identifier
- 488116/325007 / 020037230
- Language
- eng
- Description
학위논문(박사) - 한국과학기술원 : 경영공학전공, 2008.2, [ v, 209 p. ]
- Keywords
online consumer reviews; electronic word-of-mouth; consumer information processing; word-of-mouth; 전자구전; 온라인 사용자 후기; 소비자 정보처리; 구전; 집단지성; collective intelligence
- Appears in Collection
- KGSM-Theses_Ph.D.(박사논문)
- Files in This Item
- There are no files associated with this item.
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