This paper is concerned with the nonlinear hyperelastic problem for the incompressible characteristics of the rubber. Tension sensor is a strain gage type load cell element for a fence intrusion detection system and consists of the sensing part and the rubber housing. The analysis includes an elastic analysis and a hyperelastic analysis of a tension sensor for the deformed shape and variation of the maximum strain on the sensing part with respect to the vertical load. Numerical results show that the hyperelastic model is stiffer and less deformed than the elastic model. Comparing with the experimental test data, we know the hyperelastic model is the better approximation than the elastic model.