DSpace at KOASAS: Effects of Motivational Activation on Processing Positive and Negative Content in Pop-Up Advertisements

DSpace at KOASAS

College of Business(경영대학)Graduate School of Information and Media Management((구)정보미디어경영대학원)KSIM-Conference Papers(학술회의논문)

Effects of Motivational Activation on Processing Positive and Negative Content in Pop-Up Advertisements

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Park, Byungho researcher

Publisher: International Communication Association

Issue Date: 2006-07

Language: English

Citation: ICA 2006

URI: http://hdl.handle.net/10203/153375

Appears in Collection: MT-Conference Papers(학술회의논문)

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KOASAS

Knowledge Service Development Team, KAIST 291 Daehak-ro, Yuseong-gu, Daejeon 34141, Republic of Korea. T. 82-42-350-4493 Email. koasas@kaist.ac.kr
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