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Antecedents and consequences of mobile phone usability: Linking simplicity and interactivity to satisfaction, trust, and brand loyalty Lee, Dongwon; Moon, Jung Hoon; Kim, Yong Jin; Yi, Mun Yong, INFORMATION & MANAGEMENT, v.52, no.3, pp.295 - 304, 2015-04 |
Recommender system based on click stream data using association rule mining Kim, Yong Soo; Yum, Bong-Jin, EXPERT SYSTEMS WITH APPLICATIONS, v.38, no.10, pp.13320 - 13327, 2011-09 |
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