DC Field | Value | Language |
---|---|---|
dc.contributor.author | Jung, Jaemin | ko |
dc.contributor.author | Chan-Olmsted, Sylvia | ko |
dc.contributor.author | Park, Bellnine | ko |
dc.contributor.author | Kim, Youngju | ko |
dc.date.accessioned | 2013-03-12T22:55:46Z | - |
dc.date.available | 2013-03-12T22:55:46Z | - |
dc.date.created | 2012-10-09 | - |
dc.date.created | 2012-10-09 | - |
dc.date.issued | 2012-03 | - |
dc.identifier.citation | NEW MEDIA & SOCIETY, v.14, no.2, pp.204 - 224 | - |
dc.identifier.issn | 1461-4448 | - |
dc.identifier.uri | http://hdl.handle.net/10203/103787 | - |
dc.description.abstract | This study attempts to identify the predictors of e-book reader diffusion with regard to consumer awareness, interest, and intention to use. Specifically, it assesses the relative influence of demographics, media usage/ownership, and personal traits/perception variables in the technology-adoption process. A national consumer survey conducted in South Korea, a leading country in the proliferation of e-book use, found that e-book reader awareness, interest, and adoption intention correlated positively with age, education, income, perceived need for print media, digital media ownership, personal innovativeness, and the perceived attributes of e-book readers. Regarding the relative effects of variable blocks, the most influential factors in predicting e-book reader awareness, e-book reader interest, and intention to use were demographics, personal innovativeness, and the perceived attributes of e-book readers, respectively. | - |
dc.language | English | - |
dc.publisher | SAGE PUBLICATIONS LTD | - |
dc.subject | INFORMATION-TECHNOLOGY | - |
dc.subject | INNOVATION CHARACTERISTICS | - |
dc.subject | INTERNET ADOPTION | - |
dc.subject | ACCEPTANCE | - |
dc.subject | COMMUNICATION | - |
dc.subject | DEFINITION | - |
dc.subject | MODEL | - |
dc.subject | PREDICTORS | - |
dc.subject | SERVICE | - |
dc.subject | CABLE | - |
dc.title | Factors affecting e-book reader awareness, interest, and intention to use | - |
dc.type | Article | - |
dc.identifier.wosid | 000301796800002 | - |
dc.identifier.scopusid | 2-s2.0-84863345402 | - |
dc.type.rims | ART | - |
dc.citation.volume | 14 | - |
dc.citation.issue | 2 | - |
dc.citation.beginningpage | 204 | - |
dc.citation.endingpage | 224 | - |
dc.citation.publicationname | NEW MEDIA & SOCIETY | - |
dc.identifier.doi | 10.1177/1461444811410407 | - |
dc.contributor.localauthor | Jung, Jaemin | - |
dc.contributor.nonIdAuthor | Chan-Olmsted, Sylvia | - |
dc.contributor.nonIdAuthor | Park, Bellnine | - |
dc.contributor.nonIdAuthor | Kim, Youngju | - |
dc.type.journalArticle | Article | - |
dc.subject.keywordAuthor | awareness | - |
dc.subject.keywordAuthor | diffusion of innovation | - |
dc.subject.keywordAuthor | e-book reader | - |
dc.subject.keywordAuthor | intention to use | - |
dc.subject.keywordAuthor | interest | - |
dc.subject.keywordPlus | INFORMATION-TECHNOLOGY | - |
dc.subject.keywordPlus | INNOVATION CHARACTERISTICS | - |
dc.subject.keywordPlus | INTERNET ADOPTION | - |
dc.subject.keywordPlus | ACCEPTANCE | - |
dc.subject.keywordPlus | COMMUNICATION | - |
dc.subject.keywordPlus | DEFINITION | - |
dc.subject.keywordPlus | MODEL | - |
dc.subject.keywordPlus | PREDICTORS | - |
dc.subject.keywordPlus | SERVICE | - |
dc.subject.keywordPlus | CABLE | - |
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