The Competitive Structure of New Media Services in South Korea

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this study we examine the competition between IPTV and existing new media services in South Korea. To address this question, the study uses a niche theory in which media are modeled as competing and coexisting on scarce resources. The results reveal that there is intense competition between cable TV and IPTV and that IPTV is a complementarity rather than a complete substitute for Web TV and mobile TV. Finally, we draw business and political lessons for the future design of the IPTV industry based on the experience of South Korea
Publisher
INT INFORMATION INST
Issue Date
2012-04
Language
English
Article Type
Article
Keywords

GRATIFICATIONS; CABLE; NEWS; TELEVISION; PROGRAM; IMPACT

Citation

INFORMATION-AN INTERNATIONAL INTERDISCIPLINARY JOURNAL, v.15, no.4, pp.1531 - 1546

ISSN
1343-4500
URI
http://hdl.handle.net/10203/102235
Appears in Collection
RIMS Journal Papers
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