DC Field | Value | Language |
---|---|---|
dc.contributor.author | Kim, Moon-Yong | ko |
dc.contributor.author | Hyun, Yong Jin | ko |
dc.contributor.author | Park, Sehoon | ko |
dc.date.accessioned | 2013-03-11T19:41:13Z | - |
dc.date.available | 2013-03-11T19:41:13Z | - |
dc.date.created | 2012-02-06 | - |
dc.date.created | 2012-02-06 | - |
dc.date.issued | 2011-09 | - |
dc.identifier.citation | JAPANESE PSYCHOLOGICAL RESEARCH, v.53, no.3, pp.233 - 245 | - |
dc.identifier.issn | 0021-5368 | - |
dc.identifier.uri | http://hdl.handle.net/10203/100067 | - |
dc.description.abstract | A hybrid product (i.e. a multifinal means) is connected with goals relevant to the key functionalities best served by the product categories constituting the product. Given that single-or multiple-category inference for a hybrid product can be elicited in individuals, we propose that single-(vs. multiple-) category inference can lead to a relatively higher preference for the hybrid product if only one of the key focal goals that the hybrid product can satisfy is activated. We also explore whether the evaluation of a hybrid product in single-category inference will reflect valuation and/or devaluation effects if only one of multiple key focal goals attached to the hybrid product is active. | - |
dc.language | English | - |
dc.publisher | WILEY-BLACKWELL | - |
dc.subject | INFERENCE | - |
dc.subject | CATEGORIZATION | - |
dc.title | The effect of goal activation on the evaluation of hybrid products | - |
dc.type | Article | - |
dc.identifier.wosid | 000294560900003 | - |
dc.identifier.scopusid | 2-s2.0-80052225962 | - |
dc.type.rims | ART | - |
dc.citation.volume | 53 | - |
dc.citation.issue | 3 | - |
dc.citation.beginningpage | 233 | - |
dc.citation.endingpage | 245 | - |
dc.citation.publicationname | JAPANESE PSYCHOLOGICAL RESEARCH | - |
dc.contributor.localauthor | Hyun, Yong Jin | - |
dc.contributor.nonIdAuthor | Kim, Moon-Yong | - |
dc.contributor.nonIdAuthor | Park, Sehoon | - |
dc.type.journalArticle | Article | - |
dc.subject.keywordAuthor | hybrid product | - |
dc.subject.keywordAuthor | goal | - |
dc.subject.keywordAuthor | category inference | - |
dc.subject.keywordAuthor | evaluation | - |
dc.subject.keywordPlus | INFERENCE | - |
dc.subject.keywordPlus | CATEGORIZATION | - |
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