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An Empirical Analysis on a Predictive Method of Systematic Segmentation in Volatile High-Tech Markets Shin, Yonghee; Jeon, Hyori; Choi, MunKee; Han, Eoksoo; Jung, Sungyoung, ETRI JOURNAL, v.35, no.2, pp.321 - 331, 2013-04 |
New approach on high-tech marketing: market segmentation and technology adoption in digital device market = 하이테크 마케팅에 대한 새로운 접근: 디지털 디바이스 시장에서의 시장세분화와 기술수용link Shin, Yong-Hee; 신용희; et al, 한국과학기술원, 2013 |
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