Browse by Subject Word of mouth

Showing results 1 to 4 of 4

1
From valence to emotions: Exploring the distribution of emotions in online product reviews

Ullah, Rahat; Amblee, Naveen; Kim, Wonjoon; Lee, Hyunjong, DECISION SUPPORT SYSTEMS, v.81, pp.41 - 53, 2016-01

2
The effect of mobile device usage on creating text reviews

Park, Keeyeon; Kim, Hye-Jin; Kim, Jong Min, ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS, v.35, no.4, pp.1011 - 1029, 2023-04

3
The heterogeneous effect of WOM on product sales: why the effect of WOM valence is mixed?

Yang, Joonhyuk; Kim, Wonjoon; NAVEEN, AMBLEE; Jeong, Jaeseung, EUROPEAN JOURNAL OF MARKETING, v.46, no.11-12, pp.1523 - 1538, 2012-04

4
The impact of emotions on the helpfulness of movie reviews

Ullah, R.; Zeb, A.; Kim, Wonjoon, JOURNAL OF APPLIED RESEARCH AND TECHNOLOGY, v.13, no.3, pp.359 - 363, 2015-06

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