Browse by Subject OTT TV Push-Pull-Mooring (PPM)▼aECT-IS model▼aTechnology Acceptance Model (TAM)▼aswitching behavior▼acontinuance behavior▼aalternatives attractiveness
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| Understanding switching behavior of TV consumers : (a) comparative analysis = TV 소비자의 전환 행동에 대한 이해 : 비교분석link Kalenzi, Asio Evelyn Patra; Yi, Mun Yong; et al, 한국과학기술원, 2019 |
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