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Gender differences in consumers perception of online consumer reviews Bae, Soon-Yong; Lee, Tae-Sik, ELECTRONIC COMMERCE RESEARCH, v.11, no.2, pp.201 - 214, 2011-05 |
The effects of consumer knowledge on message processing of electronic word-of-mouth via online consumer reviews Park D.-H.; Kim S.; Han, Ingoo, ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS, v.7, no.4, pp.399 - 410, 2008-12 |
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