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Bringing culture into the picture: cross-cultural differences in online customer reviews Kim, Jong Min; Lee, Eunkyung; Yoon, Yeosun, INTERNATIONAL MARKETING REVIEW, v.40, no.3, pp.528 - 546, 2023-08 |
Relation between early e-WOM and average TV ratings Bae, Giwoong; Kim, Hye-Jin, ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS, v.32, no.1, pp.135 - 148, 2020-01 |
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