Researcher Page


Hahn, Minhi (한민희) C-8861-2011

School of Management Engineering(경영공학부)
Research Area

Keyword Cloud

Reload 더보기

True Partnerships between Consumers and Marketers in the Age of Marketing 3.0

Hahn, Minhiresearcher; Lim, Jooyoung, Journal of World Marketing Summit, v.1, no.1, pp.133 - 143, 2015-10


The Moderating Role of Personal Need for Structure on the Evaluation of Incrementally New Products versus Really New Products

Kim, Jun San; Hahn, Minhiresearcher; Yoon, Yeosunresearcher, PSYCHOLOGY & MARKETING, v.32, no.2, pp.144 - 161, 2015-02


A Moderating Role of Personal Need for Structure on the Effects of Process versus Outcome Simulations on the Evaluation of Really New Products

김준산; 한민희researcher; 윤여선researcher, 아시아마케팅저널, v.14, no.4, pp.77 - 94, 2013-01


신제품개발에서 마케팅-연구개발간 인지적 및 감정적 갈등

조은성; 한민희researcher; 현용진researcher, 경영과학, v.28, no.2, pp.75 - 92, 2011-07


Three Stage Performances and Herding of Domestic and Foreign Films in the Korean Market

한민희researcher; 강현모; 김대승, 아시아마케팅저널, v.11, no.4, pp.21 - 48, 2010-01


브랜드 내 디자인 전형성과 협업 디자인이 신제품 디자인 선호도에 미치는 영향

이혜승; 강현모; 한민희researcher, 광고학연구, v.20, no.3, pp.97 - 121, 2009-06


A diffusion model for products with indirect network externalities

Chun, Sung Yong; Hahn, Minhiresearcher, JOURNAL OF FORECASTING, v.27, no.4, pp.357 - 370, 2008-07


A New Test of Attribute Significance for Nonparametric Conjoint Models

한민희researcher; Krishnamurthi, Lakshman; 강현모; et al, 아시아마케팅저널, v.9, no.2, pp.23 - 47, 2007-07


Network externality and future usage of Internet services

Chun, Sung Yong; Hahn, Minhiresearcher, INTERNET RESEARCH, v.17, no.2, pp.156 - 168, 2007


Effects of perceived behavioral control on the consumer usage intention of E-coupons

Kang, Hyunmo; Hahn, Minhiresearcher; Fortin, David R.; et al, PSYCHOLOGY & MARKETING, v.23, no.10, pp.841 - 864, 2006-10


Why firms do co-promotions in mature markets?

Son, Minhee; Hahn, Minhiresearcher; Kang, Hyunmo, JOURNAL OF BUSINESS RESEARCH, v.59, no.9, pp.1035 - 1042, 2006-09


외생변수가 급변하는 상황에서의 확산과정 모형화

박상준; 신창훈; 한민희researcher, 한국경영과학회지, v.31, no.2, pp.15 - 26, 2006-06


Context effects and context maps for positioning

Hahn, Minhiresearcher; Won, E; Kang, HM; et al, INTERNATIONAL JOURNAL OF MARKET RESEARCH, v.48, no.2, pp.155 - 177, 2006


An advertising model for hierarchically structured markets: application to the automobile industry

Kim, O; Hahn, Minhiresearcher, JOURNAL OF BUSINESS RESEARCH, v.57, no.8, pp.829 - 833, 2004-08


Antecedents and consequences of the sociocultural differences between RD and marketing in Korean high-tech firms

Cho, E; Hahn, Minhiresearcher, INTERNATIONAL JOURNAL OF TECHNOLOGY MANAGEMENT, v.28, no.7-8, pp.801 - 819, 2004


신화를 창출한 애니콜의 브랜드 전략

현소은; 한민희researcher; 예종석, 아시아마케팅저널, v.5, no.4, pp.91 - 109, 2003-12


고객세분시장에 따른 KTF의 브랜드 전략 : 1318세대를 위한 Bigi 브랜드를 중심으로

김상용; 채서일; 한민희researcher, 마케팅연구, v.4, no.3, pp.42 - 54, 2002-09


슈퍼마켓의 배달서비스에 대한 게임이론적 접근

김옥남; 한민희researcher, 마케팅연구, v.17, no.1, pp.25 - 38, 2002-03


Competitive nonlinear pricing with product differentiation

Min, Taeki; Kim, Sang Yong; Shin, Changhoon; et al, INTERNATIONAL REVIEW OF ECONOMICS AND FINANCE, v.11, no.2, pp.155 - 173, 2002


Going-rate pricing and the leaders reactive policy in a duopoly market

Hahn, Minhiresearcher; Yoo, Pil H.; Ahn, Sung-ah, ASIA PACIFIC MANAGEMENT REVIEW, v.6, no.1, pp.105 - 123, 2001

Load more items

rss_1.0 rss_2.0 atom_1.0