신화를 창출한 애니콜의 브랜드 전략Anycall: Building a Powerful Brand
- Publisher
- 한국마케팅학회
- Issue Date
- 2003-12
- Language
- Korean
- Citation
아시아마케팅저널, v.5, no.4, pp.91 - 109
- ISSN
- 1598-7868
- Appears in Collection
- MT-Journal Papers(저널논문)
- Files in This Item
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