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New Product Introduction in Lead Markets

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yuchang kim / jeho leeresearcher / melissa schilling
Publisher
Unknown
Issue Date
2008-08
Citation

ACADEMY OF MANAGEMENT BEST PAPERS PROCEEDINGS, v.8

ISSN
0896-7911
URI
http://hdl.handle.net/10203/86257
Appears in Collection
MT-Journal Papers(저널논문)
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