The value drivers of US internet retailers

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This study empirically explores the role of web traffic in explaining the stock prices of e-tailers. In particular, we hypothesize that the actual buy rate is a key value driver of Internet retailers because it represents the direct performance of these firms in the electronic market place. Our empirical analysis indicates that the buy rate is strongly related to the market value of e-tailers in a positive way after controlling for the roles of such financial valuation measures as net income, revenue, sales and marketing expenses, research and development costs, and book value.
Publisher
World Scientific Publishing Co
Issue Date
2003-09
Language
English
Citation

REVIEW OF PACIFIC BASIN FINANCIAL MARKETS AND POLICIES, v.6, no.3, pp.253 - 271

ISSN
0219-0915
URI
http://hdl.handle.net/10203/83959
Appears in Collection
MG-Journal Papers(저널논문)RIMS Journal Papers
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