Cross-cultural differences in brand extension evaluations: The effect of holistic and analytical processing
- Publisher
- ASSOC CONSUMER RESEARCH
- Issue Date
- 2004
- Language
- English
- Article Type
- Article; Proceedings Paper
- Citation
ADVANCES IN CONSUMER RESEARCH, VOLUME XXXI BOOK SERIES: ADVANCES IN CONSUMER RESEARCH, v.31, pp.224 - 224
- ISSN
- 0098-9258
- Appears in Collection
- MT-Journal Papers(저널논문)
- Files in This Item
- There are no files associated with this item.
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