고객세분시장에 따른 KTF의 브랜드 전략 : 1318세대를 위한 Bigi 브랜드를 중심으로

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Publisher
한국마케팅학회
Issue Date
2002-09
Language
Korean
Citation

마케팅연구, v.4, no.3, pp.42 - 54

ISSN
1229-456X
URI
http://hdl.handle.net/10203/79822
Appears in Collection
MT-Journal Papers(저널논문)
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