산업재 시장에 있어서 신제품 출시를 위한 성패요인과 진입전략에 관한 연구Entry strategies and success/failure factors to launch new products in industrial market
- Advisors
- 김지수researcher; Kim, Ji-Sooresearcher
- Description
- 한국과학기술원 : 테크노경영대학원,
- Publisher
- 한국과학기술원
- Issue Date
- 1998
- Identifier
- 135417/325007 / 000963290
- Language
- kor
- Description
학위논문(석사) - 한국과학기술원 : 테크노경영대학원, 1998.2, [ viii, 116 p. ]
- Keywords
신제품; 진입전략; 산업재; 성패요인; Industrial market; New product; Success/Failure factor; Entry strategy
- Appears in Collection
- KGSM-Theses_Master(석사논문)
- Files in This Item
- There are no files associated with this item.
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.