새로운 e-BUSINESS 모델의 도출과 마케팅 전략수립을 위한 사례 연구A case study for derivation of new e-business model & marketing strategy planning
- Advisors
- 한민희researcher; Han, Min-Hiresearcher
- Description
- 한국과학기술원 : 테크노경영전공,
- Publisher
- 한국과학기술원
- Issue Date
- 2001
- Identifier
- 166300/325007 / 000993634
- Language
- kor
- Description
학위논문(석사) - 한국과학기술원 : 테크노경영전공, 2001.2, [ vi, 103 p. ]
- Keywords
가치사슬; 유통기업; 전자상거래; 전자상거래 마케팅; 마케팅; Marketing Process; Marketing; Distribution company; EC; e-businesss
- Appears in Collection
- KGSM-Theses_Master(석사논문)
- Files in This Item
- There are no files associated with this item.
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