인터넷 쇼핑몰의 불만처리 품질 수준이 웹 소비자의 고객충성도에 미치는 영향에 관한 연구A study on the impact of Internet shopping mall’s complaint handling on web customer’s loyalty
- Advisors
- 김성희researcher; Kim, Soung-Hieresearcher
- Description
- 한국과학기술원 : 경영공학전공,
- Publisher
- 한국과학기술원
- Issue Date
- 2001
- Identifier
- 165931/325007 / 000993435
- Language
- kor
- Description
학위논문(석사) - 한국과학기술원 : 경영공학전공, 2001.2, [ iv, 56, [6] p. ]
- Keywords
인터넷 쇼핑몰; 웹 소비자; 불만처리; complaint handling; service recovery; Web customer; internet shopping mall
- Appears in Collection
- KGSM-Theses_Master(석사논문)
- Files in This Item
- There are no files associated with this item.
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