시장선도자로 인정되기 위한 마케팅전략Marketing strategy for being perceived as a pioneer
- Advisors
- 한민희researcher; Hahn, Min-Hiresearcher
- Description
- 한국과학기술원 : 산업경영학과,
- Publisher
- 한국과학기술원
- Issue Date
- 1996
- Identifier
- 105277/325007 / 000943393
- Language
- kor
- Description
학위논문(석사) - 한국과학기술원 : 산업경영학과, 1996.2, [ viii, 102 p. ]
- Keywords
새로운 제품군 형성; 시장선도자; 마케팅전략; Marketing Strategy; New Category Formation; Pioneer
- Appears in Collection
- KGSM-Theses_Master(석사논문)
- Files in This Item
- There are no files associated with this item.
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