효과적 산업고객관리를 위한 고객만족지수 개발 및 활용에 관한 사례연구 : 철강기업을 중심으로A case study on design and application of customer satisfaction index for effective industrial customer relationship management : a steel company case
- Advisors
- 한민희researcher; Hahn, Min-Hiresearcher
- Description
- 한국과학기술원 : 테크노경영전공,
- Publisher
- 한국과학기술원
- Issue Date
- 2003
- Identifier
- 181455/325007 / 020013739
- Language
- kor
- Description
학위논문(석사) - 한국과학기술원 : 테크노경영전공, 2003.2, [ v, 65 p. ]
- Keywords
고객 관계 관리; 고객 만족 지수; 산업재 마케팅; Industrial Marketing; Customer Relationship; CSI
- Appears in Collection
- KGSM-Theses_Master(석사논문)
- Files in This Item
- There are no files associated with this item.
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