(An) analysis of the factors of agricultural entrepreneurship on subjective well-being

Abstract

Recently, research on entrepreneurship has been studied separately by industry, and it is necessary to study agricultural entrepreneurship separately. According to a study by World Bank, the factors of those who start agriculture, unlike those of other industries that pursue corporate profits, start their businesses with reasons related to well-being, such as being eco-friendly or free from competition. Therefore, this study confirmed the correlation between agricultural entrepreneurship and well-being. In addition, in order to identify the factors of agricultural entrepreneurship, the study was conducted by adding a variable called living standard along with variables corresponding to social cognitive theory. As a result of the study, self-efficacy and attitude had a positive effect on agricultural entrepreneurship, and standard of living had a negative effect. However, it was confirmed that opportunities did not affect the spirit of agricultural entrepreneurship unlike previous research results. In addition, both agricultural entrepreneurship and standard of living had a positive effect on subjective well-being, which is a dependent variable.