(The) effect of information nudge on charitable giving : (a) survey experiment = 기부 결정에 영향을 주는 정보 효과에 관한 설문실험 연구 (a) survey experiment

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This study examines the effect of a specific information nudge - information on how much people in different income groups donate - on one's donation decisions through a survey experiment. I investigate the nudge effects in various dimensions: subjects' demographic characteristics, donation amounts in different income deciles, religious or non-religious donations, etc. I found three main results. First, the nudges work differently, depending on gender. Second, the nudges make donation amounts converge through social comparison. If people find out that they donate more than other people, their donation amounts tend to decrease, and vice versa. Third, religious and non-religious donations are substitutes.
Advisors
Kim, Jiheeresearcher김지희researcher
Description
한국과학기술원 :기술경영학부,
Publisher
한국과학기술원
Issue Date
2018
Identifier
325007
Language
eng
Description

학위논문(석사) - 한국과학기술원 : 기술경영학부, 2018.8,[iii, 52 p :]

Keywords

Charitable giving▼ainformation nudge▼aincome distribution▼abiased perception▼adecision making regarding donation; 기부▼a정보 넛지▼a정보 효과▼a소득 분포▼a편견▼a기부 의사 결정

URI
http://hdl.handle.net/10203/265963
Link
http://library.kaist.ac.kr/search/detail/view.do?bibCtrlNo=828464&flag=dissertation
Appears in Collection
MG-Theses_Master(석사논문)
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