E-learning motivation and educational portal acceptance in developing countries

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Purpose The purpose of this paper is to: empirically validate a modified unified theory of acceptance and use of technology (UTAUT) model by adding an "e-learning motivation" construct in the South American context: try to determine the role of e learning motivation in the use and adoption of e-learning systems and conversely the effect of technology on students' e-learning motivation: and to test region and gender as moderators in the model. Design/methodology/approach A survey method was used to collect data from 47 schools located at different regions: the coast, Andes. and jungle of Peru. The partial least square technique was used for data analysis. Findings It was found that "e-learning motivation" and "social influence" had a positive influence on behavioural intention, while "facilitating condition" had no effect on e-learning portal use. Furthermore. use behaviour had a positive influence on e-learning motivation. Also found was the moderating role of "region". Research limitations/implications The analysis is carried out in a single country. thus, caution should be taken in generalisation of the results. Practical implications The findings will help policy makers and practitioners in developing countries to better understand students e-learning motivation. Originality/value - By adopting the UTAUT model, a new construct of "e-learning motivation" is added, and applied to the South American context.
Publisher
EMERALD GROUP PUBLISHING LIMITED
Issue Date
2011
Language
English
Article Type
Article
Keywords

USER ACCEPTANCE; INFORMATION-TECHNOLOGY; INTRINSIC MOTIVATION; COMPUTERS; VARIABLES; INTERNET; STUDENTS; BEHAVIOR; MODELS; VIEW

Citation

ONLINE INFORMATION REVIEW, v.35, no.1, pp.66 - 85

ISSN
1468-4527
URI
http://hdl.handle.net/10203/24976
Appears in Collection
RIMS Journal Papers
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