Study about coalition possibilities of internet news media firms = 인터넷 뉴스 미디어 회사들의 연합 가능성에 대한 연구

Cited 0 time in webofscience Cited 0 time in scopus
  • Hit : 203
  • Download : 0
The platform for the consumption of news content has shifted from the printed newspapers to the Internet. This resulted in rapid declines in the reach of newspapers worldwide. When reading news stories online, people in Korea use Internet portal sites more often than newspaper companies’ websites. Internet portals share some of their revenues with newspaper firms on individual contract basis, but newspaper firms keep complaining that Internet portals are not providing a fair share with them. This paper investigates whether newspaper firms can make coalitions among themselves to increase their negotiation power against Internet portals by using web traffic data. This paper found that internet news media firms could make stable coalitions in certain conditions, which mean they need commitment device to sustain the coalition. In short, newspaper firms should make revenue sharing contract with Internet portal not individually but as a group, and the stability of coalitions can be achieved with a commitment device, suggested in the paper.
Advisors
Kwon, Young Sunresearcher권영선researcher
Description
한국과학기술원 :기술경영학부,
Publisher
한국과학기술원
Issue Date
2017
Identifier
325007
Language
eng
Description

학위논문(석사) - 한국과학기술원 : 기술경영학부, 2017.2,[iii, 42 p. :]

Keywords

Revenue Sharing; Coalition Structure; Characteristic Function; 인터넷 뉴스기업; 뉴스 콘텐트; 포탈; 연합; 안정성; 수익분배; 연합 구조; 특성함수; Internet News Media Firms; News Content; Portal; Coalition; Stability

URI
http://hdl.handle.net/10203/242896
Link
http://library.kaist.ac.kr/search/detail/view.do?bibCtrlNo=675146&flag=dissertation
Appears in Collection
MG-Theses_Master(석사논문)
Files in This Item
There are no files associated with this item.

qr_code

  • mendeley

    citeulike


rss_1.0 rss_2.0 atom_1.0