Measuring usage concentration of smartphone applications: Selective repertoire in a marketplace of choices

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Using the tracking data of 1,645 smartphone users from Nielsen KoreanClick's panel, this study examines the degree of concentration in smartphone application use in South Korea. The findings from this study are consistent with what we have learned from previous research of usage concentration and selective repertoire in a multichannel and multimedia environment. Overall, the levels of concentration in app usage are high, particularly in the communication and social media categories. Empirical evidence also suggests the existence of network externality in mobile app communication.
Publisher
SAGE
Issue Date
2014-09
Language
English
Article Type
Article
Citation

MOBILE MEDIA & COMMUNICATION, v.2, no.3, pp.352 - 368

ISSN
2050-1579
DOI
10.1177/2050157914542172
URI
http://hdl.handle.net/10203/240787
Appears in Collection
RIMS Journal Papers
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