DESIGN STRATEGIES FOR SECURITY DOCUMENTS:BASED ON CONTRADICTORY COGNITIVE NEEDS

Abstract

In spite of its important function and strong influence in society, specified approaches for security document design has not been achieved because of its unique developmental environment and the nature of its products. To establish useful and effective security design strategies, the relationship between the product and various stakeholders as well as the essential function of the security document should be considered cooperatively. The major functions and consequent viewpoints of the security document can be defined as an essential commodity, an aggregation of technologies for deterring counterfeit, and a collective identity. A security document should protect information and should also let public users easily certify its genuineness. Taking this into consideration, this study premised the essential attribute as the balance between contrary requirements, and established design strategies along three viewpoints of a security document, based on a two-way symmetric communication model which is framed by two factors, interactivity and persuasiveness.