자가 상표 구매에 영향을 미치는 요인: 대형할인점 식료품의 패키지 디자인을 중심으로 Factors Influencing Consumer's Private Brand Purchasing Intention: Focused on Package Design of Superstore Grocery Items

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Publisher
한국디자인경영학회
Issue Date
2011-05
Language
Korean
Citation

디자인경영저널, v.Vol. 2, no.No. 1, pp.9 - 18

ISSN
2093-5854
URI
http://hdl.handle.net/10203/195815
Appears in Collection
ID-Journal Papers(저널논문)
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