Classifying Movies Based on Audience Perceptions: MTI Framework and Box Office Performance

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dc.contributor.authorShon, Ji Hyunko
dc.contributor.authorKim, Young-Gulko
dc.contributor.authorYim, Sang-Jinko
dc.date.accessioned2014-09-01T08:36:25Z-
dc.date.available2014-09-01T08:36:25Z-
dc.date.created2014-07-21-
dc.date.created2014-07-21-
dc.date.issued2014-
dc.identifier.citationJOURNAL OF MEDIA ECONOMICS, v.27, no.2, pp.79 - 106-
dc.identifier.issn0899-7764-
dc.identifier.urihttp://hdl.handle.net/10203/189599-
dc.description.abstractThis research examined the current status of the movie genre usage in movie research and film industry and introduced a new method to classify movies. Using a large-scale audience survey data, the authors clustered movies into 9 distinct types based on 8 audience-perceived movie characteristics such as fun, eye-catching, discomfort, and feel-good. The authors validated their method by comparing movie types vs. movie genres in terms of their box-office revenue explanatory power. All three types of box-office revenues (opening week revenue, total revenue, revenue-perscreen) differed significantly across movie types, whereas only the opening week revenue showed a significant difference across movie genres, suggesting that movie types may be a better predictor of a movie's box-office performance than movie genres that have been frequently used in prior research on box-office performance prediction.-
dc.languageEnglish-
dc.publisherROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD-
dc.subjectMOTION-PICTURE INDUSTRY-
dc.subjectINTERNATIONAL MARKETS-
dc.subjectFILM INDUSTRY-
dc.subjectSTAR POWER-
dc.subjectSUCCESS-
dc.subjectCRITICS-
dc.subjectMODEL-
dc.subjectTYPOLOGIES-
dc.subjectREVENUES-
dc.subjectDYNAMICS-
dc.titleClassifying Movies Based on Audience Perceptions: MTI Framework and Box Office Performance-
dc.typeArticle-
dc.identifier.wosid000337563900003-
dc.identifier.scopusid2-s2.0-84901350783-
dc.type.rimsART-
dc.citation.volume27-
dc.citation.issue2-
dc.citation.beginningpage79-
dc.citation.endingpage106-
dc.citation.publicationnameJOURNAL OF MEDIA ECONOMICS-
dc.identifier.doi10.1080/08997764.2014.903959-
dc.embargo.liftdate9999-12-31-
dc.embargo.terms9999-12-31-
dc.contributor.localauthorKim, Young-Gul-
dc.contributor.nonIdAuthorYim, Sang-Jin-
dc.type.journalArticleArticle-
dc.subject.keywordPlusMOTION-PICTURE INDUSTRY-
dc.subject.keywordPlusINTERNATIONAL MARKETS-
dc.subject.keywordPlusFILM INDUSTRY-
dc.subject.keywordPlusSTAR POWER-
dc.subject.keywordPlusSUCCESS-
dc.subject.keywordPlusCRITICS-
dc.subject.keywordPlusMODEL-
dc.subject.keywordPlusTYPOLOGIES-
dc.subject.keywordPlusREVENUES-
dc.subject.keywordPlusDYNAMICS-
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