A study on 'Buy one get one with discount' promotional strategy by dynamic programming = 다이나믹 프로그래밍 방법을 통한 'buy one get one with discount' 전략에 대한 연구

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Retailers try to maximize their revenues through various promotional strategies such as ‘Discount promotion’ which suggests discounted prices to customers at specific periods, ‘Bundling’ which combines more than one product as a single prices, and ‘buy one get one with discount promotion’ which suggests discounted prices to customers for the second item of a product if purchased. We study optimal pricing policy for retailers who employ the ‘Buy one get one with discount’ in order to maximize their revenues. Therefore, our purpose is to search the optimal price and optimal discount rate through dynamic programming for each state when the selling period is finite and the inventory is limited. We show our model produces customer behaviors reported in literature, and we present numerical result
Advisors
Kim, Kyoung-Kukresearcher김경국
Description
한국과학기술원 : 산업및시스템공학과,
Publisher
한국과학기술원
Issue Date
2012
Identifier
509348/325007  / 020104320
Language
eng
Description

학위논문(석사) - 한국과학기술원 : 산업및시스템공학과, 2012.8, [ v, 38p ]

Keywords

promotion; buy one get one with discount; 판매 전략; 다이나믹 프로그래밍; 바이 원 겟 원; dynamic programming

URI
http://hdl.handle.net/10203/182485
Link
http://library.kaist.ac.kr/search/detail/view.do?bibCtrlNo=509348&flag=dissertation
Appears in Collection
IE-Theses_Master(석사논문)
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