A statistical modeling approach to customer acquisition and retention: methods and applications고객획득과 유지에 대한 통계적 모델링 연구: 분석방법 및 응용연구
- Advisors
- Ahn, Jae-Hyeonresearcher; 안재현
- Description
- 한국과학기술원 : 경영공학전공,
- Publisher
- 한국과학기술원
- Issue Date
- 2008
- Identifier
- 490122/325007 / 020025319
- Language
- eng
- Description
학위논문(박사) - 한국과학기술원 : 경영공학전공, 2008.8, [ x, 194 p. ]
- Keywords
Customer Retention; Customer Acquisition; Customer Churn; Customer Service; 고객획득; 고객유지; 고객이탈; 고객서비스; 통계적 모델링; Statistical Modeling
- Appears in Collection
- KGSM-Theses_Ph.D.(박사논문)
- Files in This Item
- There are no files associated with this item.
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