Samsung Electronics and the Pathway to Integrated Design Success
Samsung Electronics had its first design revolution in 1996, and design has been a part of the company's ethos since then. How did Samsung structure its organization to turn out products like the Bordeaux TV, the Quatro refrigerator, and the Twist mobile phone?
- Publisher
- Design Management Institute
- Issue Date
- 2009-09
- Language
- English
- Citation
DESIGN MANAGEMENT REVIEW, v.20, no.3, pp.20 - 27
- ISSN
- 1948-7169
- Appears in Collection
- ID-Journal Papers(저널논문)
- Files in This Item
- There are no files associated with this item.
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