A New Test of Attribute Significance for Nonparametric Conjoint Models 컨조인트 모형의 속성 유의성을 검증하기 위한 새로운 비모수통계 검증법

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dc.contributor.author한민희ko
dc.contributor.authorKrishnamurthi, Lakshmanko
dc.contributor.author강현모ko
dc.contributor.author현진석ko
dc.contributor.author박상준ko
dc.contributor.author현용진ko
dc.date.accessioned2009-09-22T02:28:36Z-
dc.date.available2009-09-22T02:28:36Z-
dc.date.created2012-02-06-
dc.date.issued2007-07-
dc.identifier.citation아시아마케팅저널, v.9, no.2, pp.23 - 47-
dc.identifier.issn1598-7868-
dc.identifier.urihttp://hdl.handle.net/10203/11437-
dc.description.abstractA new chi-square test is proposed to assess significance of attributes for nonparametric conjoint models. The key idea is to form subsets of rankings and test the dependence between the attribute levels and the sets of rankings. The null hypothesis states that the rankings for profiles with the focal attribute are distributed randomly among the sets of rankings. The approach is simple, easy to use, and can be applied at the individual level as well as at the aggregate level. It can be used for the trade-off approach as well as for the full profile approach.-
dc.languageKorean-
dc.language.isoen_USen
dc.publisher한국마케팅학회-
dc.titleA New Test of Attribute Significance for Nonparametric Conjoint Models-
dc.title.alternative컨조인트 모형의 속성 유의성을 검증하기 위한 새로운 비모수통계 검증법-
dc.typeArticle-
dc.publisher.alternative한국마케팅학회en
dc.type.rimsART-
dc.citation.volume9-
dc.citation.issue2-
dc.citation.beginningpage23-
dc.citation.endingpage47-
dc.citation.publicationname아시아마케팅저널-
dc.embargo.liftdate9999-12-31-
dc.embargo.terms9999-12-31-
dc.identifier.kciidART001204239-
dc.contributor.localauthor한민희-
dc.contributor.localauthor현용진-
dc.contributor.nonIdAuthorKrishnamurthi, Lakshman-
dc.contributor.nonIdAuthor강현모-
dc.contributor.nonIdAuthor현진석-
dc.contributor.nonIdAuthor박상준-
dc.subject.keywordAuthor비모수-
dc.subject.keywordAuthor컨조인트-
dc.subject.keywordAuthor카이제곱 검증법-
dc.subject.keywordAuthor트레이드오프 법-
dc.subject.keywordAuthorNonparametric-
dc.subject.keywordAuthorConjoint Analysis-
dc.subject.keywordAuthorChi-square test-
dc.subject.keywordAuthorTrade-off ApproachI. Introduction-
dc.subject.keywordAuthorNonparametric-
dc.subject.keywordAuthorConjoint Analysis-
dc.subject.keywordAuthorChi-square test-
dc.subject.keywordAuthorTrade-off ApproachI. Introduction-
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MT-Journal Papers(저널논문)
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