A New Test of Attribute Significance for Nonparametric Conjoint Models컨조인트 모형의 속성 유의성을 검증하기 위한 새로운 비모수통계 검증법
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | 한민희 | ko |
| dc.contributor.author | Krishnamurthi, Lakshman | ko |
| dc.contributor.author | 강현모 | ko |
| dc.contributor.author | 현진석 | ko |
| dc.contributor.author | 박상준 | ko |
| dc.contributor.author | 현용진 | ko |
| dc.date.accessioned | 2009-09-22T02:28:36Z | - |
| dc.date.available | 2009-09-22T02:28:36Z | - |
| dc.date.created | 2012-02-06 | - |
| dc.date.issued | 2007-07 | - |
| dc.identifier.citation | 아시아마케팅저널, v.9, no.2, pp.23 - 47 | - |
| dc.identifier.issn | 1598-7868 | - |
| dc.identifier.uri | http://hdl.handle.net/10203/11437 | - |
| dc.description.abstract | A new chi-square test is proposed to assess significance of attributes for nonparametric conjoint models. The key idea is to form subsets of rankings and test the dependence between the attribute levels and the sets of rankings. The null hypothesis states that the rankings for profiles with the focal attribute are distributed randomly among the sets of rankings. The approach is simple, easy to use, and can be applied at the individual level as well as at the aggregate level. It can be used for the trade-off approach as well as for the full profile approach. | - |
| dc.language | Korean | - |
| dc.language.iso | en_US | en |
| dc.publisher | 한국마케팅학회 | - |
| dc.title | A New Test of Attribute Significance for Nonparametric Conjoint Models | - |
| dc.title.alternative | 컨조인트 모형의 속성 유의성을 검증하기 위한 새로운 비모수통계 검증법 | - |
| dc.type | Article | - |
| dc.publisher.alternative | 한국마케팅학회 | en |
| dc.type.rims | ART | - |
| dc.citation.volume | 9 | - |
| dc.citation.issue | 2 | - |
| dc.citation.beginningpage | 23 | - |
| dc.citation.endingpage | 47 | - |
| dc.citation.publicationname | 아시아마케팅저널 | - |
| dc.embargo.liftdate | 9999-12-31 | - |
| dc.embargo.terms | 9999-12-31 | - |
| dc.identifier.kciid | ART001204239 | - |
| dc.contributor.localauthor | 한민희 | - |
| dc.contributor.localauthor | 현용진 | - |
| dc.contributor.nonIdAuthor | Krishnamurthi, Lakshman | - |
| dc.contributor.nonIdAuthor | 강현모 | - |
| dc.contributor.nonIdAuthor | 현진석 | - |
| dc.contributor.nonIdAuthor | 박상준 | - |
| dc.subject.keywordAuthor | 비모수 | - |
| dc.subject.keywordAuthor | 컨조인트 | - |
| dc.subject.keywordAuthor | 카이제곱 검증법 | - |
| dc.subject.keywordAuthor | 트레이드오프 법 | - |
| dc.subject.keywordAuthor | Nonparametric | - |
| dc.subject.keywordAuthor | Conjoint Analysis | - |
| dc.subject.keywordAuthor | Chi-square test | - |
| dc.subject.keywordAuthor | Trade-off ApproachI. Introduction | - |
| dc.subject.keywordAuthor | Nonparametric | - |
| dc.subject.keywordAuthor | Conjoint Analysis | - |
| dc.subject.keywordAuthor | Chi-square test | - |
| dc.subject.keywordAuthor | Trade-off ApproachI. Introduction | - |
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