This paper proposes a multi-level product modeling framework for long-term lifecycle products. The framework can help engineers to define product models and relate them to physical instances. The framework is defined in three levels; data, design model, modeling language. The data level represents real-world products, The model level describes design models of real-world products. The modeling language level defines concepts and relationships to describe product design models. The concepts and relationships in the modeling language level enable engineers to express the semantics of product models in an engineering-friendly way. The interactions between these three levels are explained to show how the framework can manage long-term lifecycle product information. A prototype system is provided for further understanding of the framework.