Ethnographic research of user behavior of mobile devices of China, Korea, India, and the Netherlands

Cited 0 time in webofscience Cited 0 time in scopus
  • Hit : 437
  • Download : 0
A product and its cultural understanding explain the social perception and value of the product and its users. Recent cultural studies show that cultural differences can have influence on the usage and satisfaction of the product through the advent of the Internet and globalization. This study explores such differences in four countries, based on observations on the usage of mobile media. As part of ethnographical method, researchers visited Korea, China, India and the Netherlands, observed and interviewed a total of 48 subjects (12 for each country) in order to analyze the characteristics their use of mobile media. The observations were performed over four sectors of gaining, managing, sharing and enjoying media content, which were further investigated through two times of comprehensive synthesized analysis by local researchers. After the observations, 10 major differences were found over three categories. How to collect and share media content varied depending on each culture. Particularly, content was used for personal entertainment as well as for social networking purpose with varied details. These differences are believed to stem from cultural differences, which would help understand the expected experience and value in each of the countries. © 2011 Springer-Verlag.
Publisher
Springer Verlag
Issue Date
2011
Language
English
Citation

LECTURE NOTES IN COMPUTER SCIENCE (INCLUDING SUBSERIES LECTURE NOTES IN ARTIFICIAL INTELLIGENCE AND LECTURE NOTES IN BIOINFORMATICS), v.6770 LNCS, no.PART 2, pp.294 - 302

ISSN
0302-9743
URI
http://hdl.handle.net/10203/101578
Appears in Collection
ID-Journal Papers(저널논문)
Files in This Item
There are no files associated with this item.

qr_code

  • mendeley

    citeulike


rss_1.0 rss_2.0 atom_1.0