The effect of goal activation on the evaluation of hybrid products

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dc.contributor.authorKim, Moon-Yongko
dc.contributor.authorHyun, Yong Jinko
dc.contributor.authorPark, Sehoonko
dc.date.accessioned2013-03-11T19:41:13Z-
dc.date.available2013-03-11T19:41:13Z-
dc.date.created2012-02-06-
dc.date.created2012-02-06-
dc.date.issued2011-09-
dc.identifier.citationJAPANESE PSYCHOLOGICAL RESEARCH, v.53, no.3, pp.233 - 245-
dc.identifier.issn0021-5368-
dc.identifier.urihttp://hdl.handle.net/10203/100067-
dc.description.abstractA hybrid product (i.e. a multifinal means) is connected with goals relevant to the key functionalities best served by the product categories constituting the product. Given that single-or multiple-category inference for a hybrid product can be elicited in individuals, we propose that single-(vs. multiple-) category inference can lead to a relatively higher preference for the hybrid product if only one of the key focal goals that the hybrid product can satisfy is activated. We also explore whether the evaluation of a hybrid product in single-category inference will reflect valuation and/or devaluation effects if only one of multiple key focal goals attached to the hybrid product is active.-
dc.languageEnglish-
dc.publisherWILEY-BLACKWELL-
dc.subjectINFERENCE-
dc.subjectCATEGORIZATION-
dc.titleThe effect of goal activation on the evaluation of hybrid products-
dc.typeArticle-
dc.identifier.wosid000294560900003-
dc.identifier.scopusid2-s2.0-80052225962-
dc.type.rimsART-
dc.citation.volume53-
dc.citation.issue3-
dc.citation.beginningpage233-
dc.citation.endingpage245-
dc.citation.publicationnameJAPANESE PSYCHOLOGICAL RESEARCH-
dc.contributor.localauthorHyun, Yong Jin-
dc.contributor.nonIdAuthorKim, Moon-Yong-
dc.contributor.nonIdAuthorPark, Sehoon-
dc.type.journalArticleArticle-
dc.subject.keywordAuthorhybrid product-
dc.subject.keywordAuthorgoal-
dc.subject.keywordAuthorcategory inference-
dc.subject.keywordAuthorevaluation-
dc.subject.keywordPlusINFERENCE-
dc.subject.keywordPlusCATEGORIZATION-
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