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Consumer Selection of E-Commerce Websites in a B2C Environment: A Discrete Decision Choice Model ZO, Hangjung; Ramamurthy, K, IEEE TRANSACTIONS ON SYSTEMS MAN AND CYBERNETICS PART A-SYSTEMS AND HUMANS, v.39, no.4, pp.819 - 839, 2009-07 |
Why firms do co-promotions in mature markets? Son, Minhee; Hahn, Minhi; Kang, Hyunmo, JOURNAL OF BUSINESS RESEARCH, v.59, no.9, pp.1035 - 1042, 2006-09 |
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