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Positive Side Effects Of In-App Reward Advertising Free Items Boost Sales: A Focus on Sampling Effects Lee, Joowon; Shin, Dong-Hee, JOURNAL OF ADVERTISING RESEARCH, v.57, no.3, pp.272 - 282, 2017-09 |
Toward Sustainable Freemium Software: The Roles of User Satisfaction and Use Context Kim, Jongbum; Lee, Jeongho; Zo, Hangjung, JOURNAL OF ELECTRONIC COMMERCE RESEARCH, v.19, no.3, pp.201 - 222, 2018-08 |
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